⭐⭐⭐⭐⭐ 4.8/5 1700+ Reviews
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Create a bracelet that's truly yours. Choose from over 1,500 Italian charms — stars, hearts, initials, zodiac signs, flags, food, animals and more — and clip them together yourself, no tools needed. Each charm is made from premium stainless steel that's 100% waterproof, sweatproof and never tarnishes, so your bracelet stays beautiful day after day. Mix silver and gold, tell your story, and wear it everywhere.
Buy 10 charms and your bracelet is completely FREE. 🎁
We put real care into every piece and stand behind it completely. If anything isn't right, our team is here to make it right — your happiness is what keeps us going.
Thousands of customers choose Lucilly for jewellery that feels personal, lasts through everyday wear, and grows with them over time. Build a bracelet that's truly yours — one charm at a time.
Most bracelets hold 17–18 charms for the complete look. Start your collection — add charms, watch it grow.
10 charms — your free-bracelet start
17 charms — the complete look ✨
Our story
Lucilly brings back the classic 9mm Italian charm bracelet — reimagined so you can build something that's truly you. From initials and birthstones to nostalgic designs, every bracelet is made to be worn daily, gifted thoughtfully and collected over time.
We're a small team with a big heart, focused on jewellery that feels personal — never mass-produced. This is where your charm story begins.
Loved by thousands
Obsessed with mine
The quality is so much better than I expected for the price. It feels solid and the charms are even prettier in person.
I wear it every day
It's held up through showers, the gym and the beach — and I get so many compliments. I keep adding more charms!
Felt so personal
I built one for me and one for my sister. It's rare to find jewellery that actually means something. Beautiful.
Have a question?
Most Italian charm bracelets hold between 17 and 18 charms for a classic, comfortable look on an average wrist. You can start with fewer and keep adding over time — your bracelet grows with you.
Yes — start with a blank Italian charm bracelet as your base, then choose the charms you love and build your design from there. Buy 10 charms and your bracelet is free. 🎁
Italian charm bracelets are sized by the number of charms, not a traditional wrist measurement:
| Charms | Bracelet length |
|---|---|
| 16 charms | ≈ 14.5 cm |
| 17 charms | ≈ 15.2 cm |
| 18 charms | ≈ 16.3 cm |
| 19 charms | ≈ 17.0 cm |
| 20 charms | ≈ 18.0 cm |
If you're between sizes, most customers start slightly larger and adjust over time.
Adding or removing charms is quick and simple. Use a charm tool, a coin or a small flat-head to gently open the spring link, slide the charm in or out, then press it closed. You can rearrange your bracelet anytime as your style changes.
It makes a deeply personal gift. Many customers design a bracelet around a birthday, friendship or shared memory — and because charms can always be added later, it becomes a gift that grows over time.
Yes. Our charms and bracelets are crafted from high-quality stainless steel and are waterproof, sweatproof and tarnish-resistant — perfect for everyday wear.
Absolutely. The bracelet is lightweight, secure and sweatproof — designed to stay put during daily movement, workouts and normal water exposure.
Every order is dispatched within 48 hours with full tracking, so you can follow your parcel all the way to your door.
Polished stainless steel with premium weight and lasting shine.
Add, swap and restyle charms anytime — your bracelet, your story.
Shower, swim and sweat in it — it won't rust, fade or discolour.
Arrives beautifully packaged and ready to give for any occasion.
